Course aim
This course outlines the notion of a stakeholder and provides best practice advice on how to engage with stakeholders in order to achieve organisational goals.
Who should attend?
Suitable for anyone who is responsible for stakeholder management within organisations, whether for improving current relationships or for identifying new groups.
What to expect
- practical application of theoretical models and concepts
- practical exercises and case studies
- group discussions.
Course objectives
Participation in the course will provide you with the knowledge to:
- define stakeholders
- understand the concept of stakeholding and its relevance to PR practice
- identify, segment and prioritise stakeholders
- map stakeholders
- engage with hard to reach groups
- influence stakeholders
- evaluate stakeholder relationships
Training that is inclusive: Diverse perspectives and experiences matter to us at the CIPR. We are fully committed to hosting accessible and inclusive training that enables you to attend and engage fully.
Our venues have wheelchair access, hearing loops, toilet facilities are accessible and assistance dogs are welcome. We can also arrange private rooms for prayer or nursing for example. Please email the team to let us know how we can support you.