Writing better press releases
Writing, better, press, releases
Course aim
This course will show you how to write effective news releases that communicate your organisation's messages and help to build their reputation.
Who should attend?
Suitable for new writers or experienced professionals looking to produce sharper news releases that get printed.
What to expect
- practical exercises and examples
- group discussions
- a highly participative workshop
Course objectives
Participation in the course will provide you with the knowledge to:
- identify stories and write news releases of genuine interest to journalists
- understand what makes a story
- develop a journalistic writing style that's easy to read
- write successful headlines and intros
- use strong quotes to add value to your message
- create stories when there's nothing new to say.
Training that is inclusive: Diverse perspectives and experiences matter to us at the CIPR. We are fully committed to hosting accessible and inclusive training that enables you to attend and engage fully.
Our venues have wheelchair access, hearing loops, toilet facilities are accessible and assistance dogs are welcome. We can also arrange private rooms for prayer or nursing for example. Please email the team to let us know how we can support you.