Writing for the web and beyond
Writing, online, audiences, blogs, digital
Course aim
Produce high-quality and engaging written copy for websites, social media and other online platforms. Get your key messages across with clarity and personality while working in a demanding environment.
Who should attend?
Anyone interested in improving their writing as well as practitioners responsible for content management and producing online copy.
What to expect
- a highly participative course
- A highly participative course limited to 12 delegates
- Practical advice on how to approach writing for online platforms
- Working with real-life examples
- Writing tasks and exercises, with feedback and coaching on your work
- An introduction to the role Artificial Intelligence (AI) tools can play in supporting your writing
- Exploring the need for high-quality AI prompts
Course objectives
Participation in this course will provide you with the knowledge to:
- Understand the audience you are writing for and how they use online media
- Recognise the difference between writing for online and other platforms
- Make your writing Scannable, Concise and Objective
- Understand how to incorporate Search Engine Optimisation techniques into your writing
- Structure different types of online content, including online news stories, blog posts and social media material
- Make informed decisions about the extent to which you might safely and ethically use Artificial Intelligence (chatbots) to support your written work