Course aim
This one-day course combines theory and practical application to help you manage issues and crises effectively. You’ll learn how to take the right actions before, during, and after a major incident, and gain the confidence to represent your organisation when its reputation is at risk.
This comprehensive course is the natural extension of Handling Media Interviews course, this session offers practical guidance on media engagement, crisis communication strategy, and planning. It also provides tools to help you influence and shape your organisation’s incident response.
Who should attend?
Anyone who is involved with crisis or incident communication, on behalf of their organisation, on behalf of clients or in briefing spokespeople to make responses. If you're responsible for managing the public reputation of an organisation or expected to deal with communications at the time of a major incident, you'll benefit from this session.
What to expect
- A highly practical course, giving you the chance to learn all the key lessons of crisis communication
- A hands-on session with exercises that leads the group through crisis scenarios which demand a range of responses
- Use of case studies from real-life and of group work during the session to underpin the day's training
- Sharing of experiences and best practice advice
Course objectives
Participation in the course will provide you with the wherewithal to:
- Understand the nature of crises and the communications environment at the time of an incident
- Resources placed ahead of a crisis and the processes to develop content for a crisis plan
- How to engage and manage media interest
- How to support colleagues when they are acting as spokespeople
- Satisfy both the media agenda whilst achieving your business objectives
- Communicate with impact and authority, and handle awkward questions under pressure?
- Identify key stakeholders and create appropriate messages, recognising which media channels to use, how, and when
- Understand the need for speed, accuracy and co-ordination of response, both online and offline.
- Social media and crisis response
Interested in running this course just for your team? Get in touch with us at [email protected] to arrange a bespoke or in-house session or Request a quote