Course aim
This course lifts the lid on Google Analytics for public relations professionals. It provides an introduction to data-driven PR and an insight into how to use Google Analytics to measure and prove the value of PR and social media activity.
Who should attend?
Suitable for anyone who wants to make better use of data contained in Google Analytics to create more effective and valuable PR programmes.
What to expect
- Live walk through of all aspects of Google Analytics
- Practical examples and group discussions
- Insight from a trainer who is a specialist online PR and analytics consultant
Course objectives
Participation in the course will provide you with the knowledge of:
- How to properly set up a GA account
- How to build reports and explore data in GA
- Types of goals and objectives (now called key events) that can be measured via GA
- How to make use of G4's real time analytics functionality
- How to create custom dashboards with Google Looker Studio (formerly known as Google Data Studio)
Interested in running this course just for your team? Get in touch with us at [email protected] to arrange a bespoke or in-house session or Request a quote