Course aim
This course encourages you to consider the role of public relations in reputation management. You will look at some of the issues surrounding it:
- What can we do to manage performance?
- How do you build up and maintain a good reputation?
- Can you turn around a bad reputation
Who should attend?
Suitable for practitioners involved either by clients or your organisation with questions of reputation management: How important is reputation and how should it be managed?
What to expect
- Share the experience and knowledge of fellow professionals through facilitated discussion
- Practical exercises and case studies
- A participative course
Course objectives
Participation in the course will provide you with the knowledge to:
- Understand the importance of reputation management
- Understand reputation as an asset to any organisation, comparable to assets such as the organisation's financial resources, intellectual property and the people who make up the organisation
- Advise on approaches to managing and measuring reputation
- Assess reputation risk, minimise threats to reputation and reduce vulnerability to reputational damage
Interested in running this course just for your team? Get in touch with us at [email protected] to arrange a bespoke or in-house session or Request a quote