Scenario Planning for PR Practice: PR Futures
Future Forecasting, Strategic Foresight, Trend Analysis, Crisis Simulation, Adaptive Strategy
Course aim
A one-day practical workshop where you will learn how to use scenario planning to anticipate and navigate future developments in public relations. It will give you the tools required to manage uncertainty, identify risks and opportunities, and apply scenario planning to the development of strategy in public relations, management and leadership. This workshop will help you explore, design, and apply scenario planning frameworks in your work in public relations.
Who should attend?
Anyone who is interested in or tasked with strategic planning, risk management, or future-focused public relations within their organisation.
What to expect
- Group exercises in scenario generation
- Exploration of best, most likely, and worst-case scenarios
- Use of AI tools to assist in scenario planning
- Practical techniques for applying scenario planning in public relations settings
- Insights into future developments in public relations
Course objectives
Participation in the course will provide you with the knowledge to:
- Understand the principles and benefits of scenario planning
- Develop plausible views of future developments and assess their implications
- Apply scenario planning to identify risks and opportunities in public relations practice
- Use AI-assisted tools to enhance scenario planning exercises
- Facilitate scenario planning discussions in your own work environment
- Explore future trends and areas of growth in public relations, looking at resilience, reconciliation and renewal as themes in practice development
- Reflect on personal development needs for future public relations roles
- Integrate scenario planning into public relations management and management more generally
Interested in running this course just for your team? Get in touch with us at [email protected] to arrange a bespoke or in-house session or Request a quote