Course Overview
TikTok has rapidly evolved from a platform for viral dance trends to one of the most powerful channels for storytelling, audience engagement and brand awareness. It offers a unique opportunity to reach new audiences, shape narratives and create content that resonates beyond traditional channels. This practical one-day course demystifies TikTok for communications professionals. You’ll learn how to plan, produce and evaluate TikTok content that aligns with your organisation’s objectives. Through real-world examples, case studies and interactive exercises, you’ll leave with the skills and confidence to use TikTok strategically as part of your communications toolkit.
Who Should Attend?
This one-day course is ideal for PR, communications and media professionals looking to expand their digital skillset. In-house and agency teams who want to reach audiences on emerging platforms and anyone tasked with creating, curating or overseeing short-form video content.
What to Expect
This is an interactive and practical course. You’ll work with real-world examples, take part in exercises and leave with a clear understanding of how to integrate TikTok into your communications strategy. You’ll also gain the confidence to experiment with creative formats and tools in a way that’s professional, brand-safe and aligned with your organisation’s goals.
Course Objectives
By the end of the course, you will be able to:
- Understand TikTok’s role within the wider communications and media landscape
- Identify the types of content and storytelling formats that perform well on TikTok
- Apply best practice for creating engaging, professional and brand-safe TikTok content
- Use TikTok’s editing, captions and audio tools effectively (without needing advanced video skills)
- Develop a TikTok content strategy that aligns with organisational objectives and audience insight
- Evaluate TikTok performance and translate metrics into meaningful outcomes for stakeholders
- Understand how to manage risks, reputation and governance on TikTok
No prior experience with TikTok is required.
Interested in running this course just for your team? Get in touch with us at [email protected] to arrange a bespoke or in-house session or Request a quote