Artificial intelligence is reshaping public relations and communications.

From content creation and research to planning, monitoring and insight generation, AI is changing how communications professionals work. As AI tools become more powerful and accessible, they offer significant opportunities to improve productivity, enhance decision-making and unlock new ways of working.

But successful AI adoption is about more than technology. It requires professional judgement, ethical decision-making and a clear understanding of the risks as well as the opportunities. Questions around transparency, accountability, bias, privacy and governance are becoming increasingly important for organisations, teams and practitioners alike.

Whether you're exploring AI for the first time or leading organisational adoption,  this hub brings together practical guidance and expert insight to help you navigate the evolving AI landscape with confidence.

New AI Best Practice guide out now

The Responsible Use of AI in PR (June 2026)
This best practice guide translates the Global Alliance's Venice Pledge for public relations practice.

Members can log in to download the guide.

Non-members can also sign up for the download.

AI in PR resources

Access free CIPR guides and resources covering AI tools, AI and big data, AI ethics and more.

Find resources

AI blogs and articles 

Explore perspectives and practical insights from across the PR and communications profession on CIPR Influence.

Visit Influence

AI training courses

Develop the knowledge and confidence to use AI strategically, effectively and responsibly in communications.

Find courses

Venice Pledge

The CIPR has signed the Global Alliance's Venice Pledge, committing to responsible AI in communications.

Read more

AI and digital ethics guide

CIPR Inside launches practical playbook on AI and digital ethics for communicators. 

Read more

AI in PR panel

The CIPR's AI in PR panel launched in 2018 to explore the impact of artificial intelligence on PR practice.

Read more