About our Policy, campaigns and research

Our policy agenda assists us in providing an authoritative voice on the business and practice of public relations and allows us to dedicate our work to raising standards. It provides relevant and useful information through our research, seeks to increase knowledge on key issues affecting the industry, enables us to develop our campaigns and represent the profession to our stakeholders. It ensures we are able to provide members with the most up to date information, enabling them to work to their best ability and to the highest ethical standards.


Our research reports explore the trends, issues and challenges impacting the public relations profession. This includes our annual State of the Profession research - the largest and most statistically robust investigation of its kind and explores everything from skills and salaries to diversity and gender pay.

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Artificial Intelligence

The CIPR Artificial Intelligence (#AIinPR) panel was founded in 2018 to explore the impact of artificial intelligence on PR.

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Lobbying is a discipline within public relations where the general intention of the activity is to inform and influence public policy and law.

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There are both strong moral and business cases for diversity in public relations.

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Campaigns that Changed
the World

A look at the most impactful public relations campaigns that shaped the world we live in to celebrate the CIPR's 75 anniversary.

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CIPR Environmental, Social,
Governance (ESG) Panel

ESG is now, according to the CBI, “at the top of boardroom agendas everywhere".

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Mental Health

Mental health and wellbeing is an issue that has far reaching consequences for employees and businesses.

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Gender Pay

Gender pay is a national and cross-industry issue. We have produced research and a range of resources to assist organisations.

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Influencer Marketing

The Influencer Marketing Panel’s purpose is to educate and empower CIPR members.

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PR Pays

The #PRpays campaign is a series of exclusive interviews with business leaders. The aim is to highlight the strategic value of PR.

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