About our Policy, campaigns and research

Our policy agenda assists us in providing an authoritative voice on the business and practice of public relations and allows us to dedicate our work to raising standards. It provides relevant and useful information through our research, seeks to increase knowledge on key issues affecting the industry, enables us to develop our campaigns and represent the profession to our stakeholders. It ensures we are able to provide members with the most up to date information, enabling them to work to their best ability and to the highest ethical standards.


The opinions of our members are key to interactions with the government. We occasionally ask members for their views on changes to proposed government policy and ensure that these opinions are voiced through our consultations. A list of previous consultations can be found here.

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Our research reports explore the trends, issues and challenges impacting the public relations profession. This includes our annual State of the Profession research - the largest and most statistically robust investigation of its kind and explores everything from skills and salaries to diversity and gender pay.

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Artificial Intelligence

The CIPR Artificial Intelligence (#AIinPR) panel was founded in 2018 to explore the impact of artificial intelligence on PR.

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the British and EU flag.


Brexit presents an opportunity across all specialisms of the public relations. Practitioners have a vital role to play.

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There are both strong moral and business cases for diversity in public relations.

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CIPR Environmental, Social,
Governance (ESG) Panel

ESG is now, according to the CBI, “at the top of boardroom agendas everywhere".

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Lady speaking into a camera.

Influencer Marketing

The Influencer Marketing Panel’s purpose is to educate and empower CIPR members.

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Gender Pay

Gender pay is a national and cross-industry issue. We have produced research and a range of resources to assist organisations.

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view of the houses of parliament.


Lobbying is a discipline within public relations where the general intention of the activity is to inform and influence public policy and law.

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Mental Health

Mental health and wellbeing is an issue that has far reaching consequences for employees and businesses.

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PR Pays

The #PRpays campaign is a series of exclusive interviews with business leaders. The aim is to highlight the strategic value of PR.

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